Another example: if you have high-value customers, you should never give them a mass Survey Monkey type survey. It’s dehumanizing and it sends exactly the wrong message. Instead, ask them for feedback by email or web form. A few easy toss up questions and then just ask whether they’d recommend you and why.
That was from Seth’s post on Old Marketing with new tools. We couldn’t agree more. We hate long surveys and would prefer a simple form where you rate the strengths and place your recommendation.