The four elements in a meaningful exchange
A meaningful exchange (in context of a business) is when one party exchanges a product or service for money or another product or service.Identity - The identity of your business or your professional self image.
Reputation - Is an extension of your business identity. This is distinct from your image and is a social meta-evaluation (read more about Reputation on Wikipedia)
Interaction - Is the experience and communication during the exchange
Trust - Trust develops when you have some level of interaction and when the exchange satisfies some of your criterias
Now lets go straight to the bottom line
Better Interactions = More Trust = More Reputation
That is if more people know about your good reputation, the more powerful your marketing is which leads to more sales
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