Defining your conversion goal - is that a hard thing?
When we work with people on their landing pages, they find it hard to define what their conversion goal is. We decided that is good to list the different types of landing page conversion goals.- For a newspaper mailing list, the conversion goal is to get the website visitor’s email address into a form and click on Subscribe
- For a contact form, the conversion goal is to get the visitor’s contact information into a form and click on Submit
- For a qualifying form, the conversion goal is to get the visitor to go through a series of questions and answer them accordingly and then click on submit before showing them how they can contact you
Hope this helps our next client.
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