Marketing law of unintended consequences
ReviewScale’s primary purpose is to help users improve their online reputation and thereby help with their marketing efforts. This increases the leads generated through their marketing efforts with the tools provided by ReviewScale.What has happened in the last little while is what we call the marketing law of unintended consequences. Some of our paid users have used our tools to tarnish the image of some of their competitors which has lead to a flurry of emails our customer support personnel has had to deal with. Even though we are not liable for the authenticity of the content ( please read our Terms and conditions) , we have made the decision to stop hosting reviews on our main index page. But users can continue hosting their reviews on their web pages, domains and landing pages.
Google considers some of our content to be of high value and thereby started listing these reviews in their top search lists.
It is amazing how some people are adamant on bringing other people down just because they are not as successful as their competitors are. Since ReviewScale is in the business of helping with your marketing efforts, we would not like to negatively impact other people’s marketing efforts. This is fair and it makes online marketing a level field to play.
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