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Using the right keywords for your Landing Page

By Anup S • January 29, 2009 • Filed in: Business, Landing Pages, Marketing

We realized pretty early on in the business of online marketing, the number of landing pages we create for clients is directly proportional to the top keywords used to find their business. On an average we create around 3 landing pages for our clients. Reinforcing the words a visitor has used in his search right on the landing page seems pretty obvious, but it’s not that simple. This is an iterative process where client involvement is important early on.

We are a firm believer of the concept that for online marketing to be effective, an automated tool to generate pages will not work. Page templates or finding keywords require tools but high marketing efficiency of the actual page can only be attained by involving the ‘human factor’.

Campaigns must be mapped to normal-sounding headlines. So, for example, any search containing
 

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