Archive for Marketing
After some serious discussions with a new acquaintance of ours, we figured out that our subscribers are missing a major service offering with ReviewScale. Something which we were thinking of bundling in with our Web edition.The question we asked ourselves were : –What do customers do after they see reviews or testimonials ?-What is the [...]
We just got feedback from an ex boss and friend of mine that Hiding reviews might be damaging for somebody who uses this service.It is a very interesting thing to note and we have put this forward with many of our existing clients who use this service. They disagree!.The reasons put forward were that a [...]
Recently I came across a unique way on how a well known SaaS company - QuestionPro , used a unique way to build their ‘backlist’. Backlist marketing is something which Seth has been popularizing in his recent blog post . Basically its an approach which will help you in selling your service or [...]