Archive for Marketing
If the circus is coming to town and you paint a sign saying
Ideally you should gather testimonials as soon as you have a website (and a list of happy customers :)).The picture was taken from Small business Web2.0 marketing and modified.Your email marketing campaigns and your website should reference testimonials which you gathered which will help in improving your campaign response rates.
Andy Sernovitz creatively suggests that product reviews should be exposed in the following places, not just on the pages of your website or blog that are your online product catalog:1. banner ads2. home page3. Test them in different places on the page4. Put them on product packaging5. Put them in [...]