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Category Archives: Business

10 creative places to put product reviews

August 15th, 2008

Andy Sernovitz creatively suggests that product reviews should be exposed in the following places, not just on the pages of your website or blog that are your online product catalog:

1. banner ads

2. home page

3. Test them in different places on the page

4. Put them on product packaging

5. Put them in your email newsletters

6. On your invoice template

7. On your business card

8. In your podcast

9. On your marketing brochure

10. On your banners at trade fairs.

Thanks to Krishna for summarizing this .

We hate long Surveys

August 13th, 2008

Another example: if you have high-value customers, you should never give them a mass Survey Monkey type survey. It’s dehumanizing and it sends exactly the wrong message. Instead, ask them for feedback by email or web form. A few easy toss up questions and then just ask whether they’d recommend you and why.

That was from Seth’s post on Old Marketing with new tools. We couldn’t agree more. We hate long surveys and would prefer a simple form where you rate the strengths and place your recommendation.

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