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Archive for Reputation

Key Lead Indicators - Top 5 ways to increase chances of converting prospects to leads

Yes we will take the credit for coining this word - ‘Key Lead Indicator’. The real reason behind the post is to formulate a process of how to identify leads with the highest probability of becoming a prospect.The key things you would be looking for would be :1. Prospects with needs which align to your [...]

Permission management Android

Since we were finding simple solutions for lead generation and CRM for the smartphone market, we started with the Android platform. The first thing we came across was how Android’s OS handled permission management for applications build for the platform.High-level permissions restricting access to entire components of the system or application can be applied through [...]

Demographic Research and a Focus Strategy

Landing pages, especially for a B2B marketing campaign has to pay special attention to the user demographics. The page is usually browsed not by the CEO of the company and instead by his or her private secretary/ assistant. The private secretary has been given clear instructions on ‘what to look for’. A decision is [...]