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Archive for Reputation

Business Metrics - Conversion Rates - January 2009

Thanks to Fireclicks statistics for this year. It is very interesting to note a worldwide economic meltdown hasn’t affected the global conversion rates which is still between 0 - 4% worldwide. Business MetricsThis WeekLast Week% Change

Conversion Rate: GlobalN/A2.70%N/A
Conversion Rate: First Time VisitorsN/A2.40%N/A
Conversion Rate: Repeat VisitorsN/A3.00%N/A
Cart Abandonment RateN/A68.20%N/A

Marketing law of unintended consequences

ReviewScale’s primary purpose is to help users improve their online reputation and thereby help with their marketing efforts. This increases the leads generated through their marketing efforts with the tools provided by ReviewScale.What has happened in the last little while is what we call the marketing law of unintended consequences. Some of our paid users [...]

Confusing feedback with promotion

Some of our clients have started using ReviewScale to collect feedback. Great!. Until they start showing other customers what the feedback is. The reason why we have an option to make your forms private is that you can selectively promote positive feedback.A marketing lession 101 is to show your ‘positive’ side. Feedback [...]